Coppertone Sunscreen
A/s/l? If this means anything to you, you were probably a Coppertone baby. Good news, baby– you still can be. Coppertone has been dedicated to protecting your skin since butterfly clips ruled the world the first time around. And healthy sun habits never go out of style. We’re happy to be BFFs4Eva again, with our glow-up celebrating your unique glow.
Coppertone, for all your days in the sun.
We’ll transform every dreary brick wall, bus stop and dark, dank subway station with a tropical escape worthy of SPF 50+.
‘Screen Zine
Special edition waterproof “zines” will be printed and handed out at the pop-up locations at Rockaway Beach in New York and Venice Beach in LA. The collectible zines will showcase the product range and specially-shot campaign imagery. This is also intended to be an educational tool about the necessities of proper sun protection. The ultimate dreamy vibe check for your endless summer.
Eau de Coppertone
Perhaps even more iconic than the pink packaging and high powered SPF, is the inimitable scent of Coppertone. To commemorate the new (and old) era, Coppertone will release a special edition fragrance that will bring you back to the beach - wherever you are. Launching concurrently with the SPF line exclusively at Ulta.
Spot My UV x Coppertone
Once upon a time, every teenage girl obsessed over stickers that measured how dark their tan was getting via tanning beds - now that artificial UV is a no-no, we will make anti-tanning stickers to demonstrate how well Coppertone is protecting your skin. Collaborating with SPOTMYUV, we will create a range of funky shaped stickers that turn clear while you’re protected from the sun and opaque when you need to reapply. The Playboy Bunny logo has never looked so responsible!
Sticker options:
Letters (so you can use your initial or your crush’s)
Playboy bunny (classic)
Marine life (dolphins, turtles, starfish)
Celestial (stars, comets, Saturn)
Animals (cats, bears, birds)
Art Direction: Kyle Ursin 𓇼 Copy Writer: Kelly Combs