Tom Ford Cosmetics for Men
Makeup can be scary- especially for men of a certain age. Tom Ford is going to change that. A brand already known and loved by men the world over for their iconic colognes. Men want to look their best when they are doing business with partners. They want to feel confident, and be the face of their company. Tom Ford will launch a line of chic, easy to use color cosmetics just for men with that classic TF panache.
Strong negotiation requires stronger brows. Face the world with your literal best face forward.
Sign the deal, score the hole in one- all while looking and feeling your best.
You know what gives you an edge? Makeup
Tom Ford Golf Pop-up
Tom Ford will partner with Fisher’s Island golf course in New York and The Los Angeles Country Club in California for an exclusive pop-up experience. Let’s meet 40+ businessmen in their element to show them that applying a little concealer is just like applying a little sunscreen, and share the secret women have known for decades: when you look powerful, you feel powerful.
Tom Ford x Callaway
Tom Ford will collaborate with Callaway- America’s foremost golf brand, for a special edition Tom Ford club and dopp kit packed full of TF Men’s essentials. These will be available nationwide with the launch of the products.
How do you look?
Leading up to the launch, we will install chic mirrored bus stops in metropolitan areas. Take a look and see how things can be improved upon and scan the QR code to get a discount code. Mirror Mirror on the wall…
Mother’s Day Gifting - A gift for her, and a gift for her
When shopping for the lady in your life; why not give her the gift of you, looking your best. A mother’s day special gifting option of men’s concealer with a perfume purchase - a tongue in cheek way to push brand awareness and making it cool because you’re “shopping for your wife” in a luxe embossed black gift box.
A win win for all interested parties.
Art Direction: Kyle Ursin 𓇼 Copy Writer: Jiwon Yang