WELCH’S GRAPE JUICE
Demo: Men 40+
Insight: Grape Juice is high in antioxidants, vitamins and natural sugars; making it the perfect pick-me-up beverage for no-nonsense working men.
The Juice When You’re Out of Juice.
SOCIAL: IG Stories & TikTok Sommeliers
Tap-thru Insta stories extolling the virtues of our precious grapes and a TikTok series of Welch’s “sommerliers” filling you in all about the world’s finest purple stuff, in style.
OUT OF HOME
Perfectly placed to be seen on your busy morning commute or dragging yourself home from work.
WELCH’S FOR MEN’S HEALTH
MAGAZINE
A special edition of the beloved men’s magazine
Chock full of all the health benefits you’re missing out on by not partaking.
You can even use Welch’s as a pre-workout. Bet you didn't know that.
COLLAB: HARRY’S X WELCH’S GRAPE SHAVING CREAM
Who made this?
We did.
Blending the antioxidant powerhouse of Welch’s with that signature Harry’s shave- will leave your skin feeling literally as smooth as a grape.
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STUNT: THE “GRAPE LADY” REDEMPTION
“Owww Ooooooo Oooooo Ohhh Ohhh Owwww.” Her name is Melissa Sander. That was the sound after she fell attempting to cheat in a 1998 news segment grape stomping competition in Atlanta. Now, nearly thirty years after the, you know…fall; she is now going to prove to the world that she can stomp on Welch’s grapes standing up.
We don’t cut corners at Welch’s. And we haven’t for one hundred and fifty years. We will pick Mellissa up from that fall, and let her show the world how to stomp on some grapes. We need some juice. If you haven’t seen the video, please enlighten yourself here.
Art Direction: Kyle Ursin 𓇼 Copy Writer: Ryan O’Toole