Applebee’s
You walk into an Applebees. The server immediately greets you like a VIP.
You may not be a money mogul, but take a look at the menu and tell us how it makes your wallet feel. Half-priced apps? Dollaritas? Reasonably-priced, delicious burgers?
Sounds like the type of place where you can ball out and buy an extra round for your friends, or even for those strangers you’d like to befriend. Enjoy the benefits of culinary arbitrage.
One more serving of mouth-watering mozzarella sticks? Not a problem. It will all be kosher when the server brings you the bill at the end of the night. This isn’t the place for worrying about your budget. This is the place where you can be the…
CEO of Eatin’ Good
a redux of the classic Tiffany glass lamps that were Applebee’s signature in the 90s.
Activation and Social
We’ll use X, LinkedIn & TikTok to announce our new campaign and the hashtag “#CEOofEatinGood”
LockedIn at Applebee’s
Applebee’s will partner with LinkedIn for nationwide networking events at your location. We’ll host business leader speakers in participating Applebees for “Ted Talks,” and standup comedians will go on after. Share the post with your connections and come by for free dollaritas and to enter in for Applebee’s Elite Employee Card. Real live networking doesn’t have to be bland. Applebee’s can help you become a real CEO and the CEO of Eatin’ Good.
Elite Employee Loyalty Card
We’ll partner with TikTok star Mainly Mannie, known for her Boss & CEO meme to announce our Elite Employee Card. This card will be available to those who participate in the LinkedIn Networking event. The card is good for 1 free dinner for 2 once a month for a year. You’ll always be the CEO of Eatin’ Good with this.
Art Director: Kyle Ursin 𓇼 Copy Writer: Ryan Dolan